Collect data about people and assets over time. This could provide enormous insight into time, motion, logistics, and areas to improve efficiency. Want to know average response times, internal routing paths, or user request locations over time? This could all be easily extracted from the data.
I’m standing in the TV section at a big box retailer and my location is picked up, the retailer send a message to my phone asking if I need help, or offering a discount offer for immediate purchase for a TV set. Even better, the retailer could look through my purchase history and recognize what brand I’m more likely to purchase, then make a highly relevant offer.
Virgin Atlantic recently launched iBeacons in London’s Heathrow airport to let customers check in without going to a desk. Now, imagine if your flight was delayed and you got a text message offering you a drink around the corner? This is where we get value as a consumer — it goes beyond a transaction and creates an excellent customer experience.